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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy Berman, Margo (Florida International University, USA)
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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Berman, Margo (Florida International University, USA)
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy.
396 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 20, 2012 |
| ISBN13 | 9781405199537 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 400 |
| Dimensions | 190 × 245 × 18 mm · 861 g |
| Language | English |