The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy - Berman, Margo (Florida International University, USA) - Books - John Wiley and Sons Ltd - 9781405199537 - August 20, 2012
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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy


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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy.


396 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2012
ISBN13 9781405199537
Publishers John Wiley and Sons Ltd
Pages 400
Dimensions 190 × 245 × 18 mm   ·   861 g
Language English  

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