Development Communication: Reframing the Role of the Media - TL McPhail - Books - John Wiley and Sons Ltd - 9781405187954 - April 9, 2009
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TL McPhail
Development Communication: Reframing the Role of the Media

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Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 9, 2009
ISBN13 9781405187954
Publishers John Wiley and Sons Ltd
Pages 256
Dimensions 160 × 239 × 20 mm   ·   510 g
Editor McPhail, Thomas L. (University of Missouri, St. Louis, MO)

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