Creative Strategy: Reconnecting Business and Innovation - Images of Business Strategy - Chris Bilton - Books - John Wiley and Sons Ltd - 9781405180191 - February 19, 2010
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Chris Bilton
Creative Strategy: Reconnecting Business and Innovation - Images of Business Strategy

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Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

286 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2010
ISBN13 9781405180191
Publishers John Wiley and Sons Ltd
Pages 286
Dimensions 174 × 245 × 17 mm   ·   510 g

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