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Management and Creativity: From Creative Industries to Creative Management Bilton, Chris (University of Warwick)
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Management and Creativity: From Creative Industries to Creative Management
Bilton, Chris (University of Warwick)
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
216 pages, 10 illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 21, 2006 |
| ISBN13 | 9781405119955 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 216 |
| Dimensions | 185 × 256 × 18 mm · 580 g |
| Language | English |
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