The Global Corporate Brand Book - M. Morley - Books - Palgrave USA - 9781403996633 - May 14, 2009
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M. Morley
The Global Corporate Brand Book

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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

248 pages, 3 black & white halftones, 11 black & white tables, 16 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2009
ISBN13 9781403996633
Publishers Palgrave USA
Pages 230
Dimensions 167 × 239 × 19 mm   ·   520 g
Language English  

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