Structured Creativity: Formulating an Innovation Strategy - T. Sauber - Books - Palgrave USA - 9781403991508 - December 6, 2005
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T. Sauber
Structured Creativity: Formulating an Innovation Strategy 2006 edition

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The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2005
ISBN13 9781403991508
Publishers Palgrave USA
Pages 227
Dimensions 138 × 223 × 18 mm   ·   422 g

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