The Process of Internationalization - The Academy of International Business - Trevor Buck - Books - Palgrave USA - 9781403932280 - March 25, 2004
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Trevor Buck
The Process of Internationalization - The Academy of International Business 2004 edition

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Focuses on four main themes: strategic and organizational development of the internationalised firm; role of culture and institutions in international business; internationalisation of small- and medium-sized enterprises; and foreign direct investment, impact and policy implications.

343 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2004
ISBN13 9781403932280
Publishers Palgrave USA
Pages 352
Dimensions 156 × 234 × 25 mm   ·   703 g
Editor Geppert, M.
Editor Mayer, M.
Editor McDonald, F.

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