Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters - Jan-Benedict Steenkamp - Books - Kogan Page Ltd - 9781398693371 - January 3, 2021
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Jan-Benedict Steenkamp
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

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Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2021
ISBN13 9781398693371
Publishers Kogan Page Ltd
Pages 264
Dimensions 156 × 478 × 18 mm   ·   264 g
Language English  

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