International Marketing: Utilize a digital approach in international marketing strategies - Sue Ollerhead - Books - Kogan Page Ltd - 9781398626249 - May 3, 2026
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Sue Ollerhead
International Marketing: Utilize a digital approach in international marketing strategies

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Use this practical postgraduate textbook to learn how to create effective international marketing strategies that balance company objectives, culture-specific needs and sustainability.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2026
ISBN13 9781398626249
Publishers Kogan Page Ltd
Pages 360
Dimensions 170 × 240 × 15 mm   ·   666 g
Language English  

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