Applied Consumer Psychology: How to use psychological insights in marketing - Gareth J Harvey - Books - Kogan Page Ltd - 9781398620834 - December 3, 2025
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Gareth J Harvey
Applied Consumer Psychology: How to use psychological insights in marketing 1st edition

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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2025
ISBN13 9781398620834
Publishers Kogan Page Ltd
Pages 424
Dimensions 249 × 175 × 29 mm   ·   850 g
Language English  

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