Brand Global, Adapt Local: How to Build Brand Value Across Cultures - Katherine Melchior Ray - Books - Kogan Page Ltd - 9781398619821 - June 3, 2025
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Katherine Melchior Ray
Brand Global, Adapt Local: How to Build Brand Value Across Cultures

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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

264 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 3, 2025
ISBN13 9781398619821
Publishers Kogan Page Ltd
Pages 296
Dimensions 150 × 220 × 20 mm   ·   589 g
Language English  

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