B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue - Kate Mackie - Books - Kogan Page Ltd - 9781398619661 - May 3, 2025
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Kate Mackie
B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue

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Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 3, 2025
ISBN13 9781398619661
Publishers Kogan Page Ltd
Pages 248
Dimensions 150 × 220 × 20 mm   ·   526 g
Language English  

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