The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand - Scranton, Annie Pace (Founder) - Books - Kogan Page Ltd - 9781398611078 - August 3, 2023
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Scranton, Annie Pace (Founder)
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand

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Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2023
ISBN13 9781398611078
Publishers Kogan Page Ltd
Pages 184
Dimensions 156 × 368 × 13 mm   ·   184 g
Language English  

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