Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies - Eleonora Cattaneo - Books - Kogan Page Ltd - 9781398606746 - March 3, 2023
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Eleonora Cattaneo
Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

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Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2023
ISBN13 9781398606746
Publishers Kogan Page Ltd
Pages 360
Dimensions 156 × 611 × 23 mm   ·   360 g
Language English  
Editor Cattaneo, Eleonora

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