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Advertising: A Practitioner Perspective
Advertising: A Practitioner Perspective
Assembling leading names from the world of advertising to share their insights and experience, this textbook enables students to connect professional practice with academic study.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | November 26, 2026 |
| ISBN13 | 9781350454408 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 504 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
| Editor | Hargreaves, Mary (Lancaster University, UK) |
| Editor | Ryder, Dr Mike (Lancaster University, UK) |