Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency - Gordon R. Foxall - Books - Palgrave Macmillan - 9781349699001 - September 5, 2018
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Gordon R. Foxall
Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency 1st ed. 2016 edition

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Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

326 pages, 27 Illustrations, black and white; XI, 326 p. 27 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 5, 2018
ISBN13 9781349699001
Publishers Palgrave Macmillan
Pages 326
Dimensions 150 × 220 × 10 mm   ·   408 g
Language English  

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