Asian Brand Strategy: How Asia Builds Strong Brands - M. Roll - Books - Palgrave Macmillan - 9781349543700 - 2006
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M. Roll
Asian Brand Strategy: How Asia Builds Strong Brands 1st ed. 2006 edition

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

254 pages, XVIII, 254 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2006
ISBN13 9781349543700
Publishers Palgrave Macmillan
Pages 254
Dimensions 140 × 215 × 19 mm   ·   364 g

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