Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges - R. Boire - Books - Palgrave Macmillan - 9781349487868 - October 30, 2014
In case cover and title do not match, the title is correct

R. Boire
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges 1st ed. 2014 edition

Price
HK$ 393
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 3 - 15

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

242 pages, XIV, 242 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2014
ISBN13 9781349487868
Publishers Palgrave Macmillan
Pages 242
Dimensions 150 × 220 × 10 mm   ·   367 g
Language English  

Mere med samme udgiver

See all of R. Boire ( e.g. Paperback Book and Hardcover Book )