City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality - M. Paganoni - Books - Palgrave Macmillan - 9781349481903 - 2015
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M. Paganoni
City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality 1st ed. 2015 edition

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

162 pages, XII, 162 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2015
ISBN13 9781349481903
Publishers Palgrave Macmillan
Pages 162
Dimensions 150 × 220 × 10 mm   ·   328 g   (Weight (estimated))

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