Stories of Innovation for the Millennial Generation: The Lynceus Long View - P. Formica - Books - Palgrave Macmillan - 9781349468263 - August 12, 2013
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Stories of Innovation for the Millennial Generation: The Lynceus Long View 1st ed. 2013 edition


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The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach.


149 pages, 12 Illustrations, black and white; XVIII, 149 p. 12 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 12, 2013
ISBN13 9781349468263
Publishers Palgrave Macmillan
Pages 149
Dimensions 150 × 220 × 10 mm   ·   199 g

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