Wine Brands: Success Strategies for New Markets, New Consumers and New Trends - E. Resnick - Books - Palgrave Macmillan - 9781349363711 - January 18, 2016
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E. Resnick
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends 1st ed. 2008 edition

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

184 pages, XIII, 184 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 18, 2016
ISBN13 9781349363711
Publishers Palgrave Macmillan
Pages 184
Dimensions 150 × 220 × 10 mm   ·   314 g

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