Wonder Woman: Marketing Secrets for the Trillion Dollar Customer - I. Ellwood - Books - Palgrave Macmillan - 9781349299775 - February 11, 2016
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I. Ellwood
Wonder Woman: Marketing Secrets for the Trillion Dollar Customer 1st ed. 2008 edition

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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

240 pages, XV, 240 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 11, 2016
ISBN13 9781349299775
Publishers Palgrave Macmillan
Pages 240
Dimensions 150 × 220 × 10 mm   ·   387 g

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