B2b Marketing Confessions - John J. Wall - Books - Lulu.com - 9781300021018 - August 28, 2012
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John J. Wall
B2b Marketing Confessions

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What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 2012
ISBN13 9781300021018
Publishers Lulu.com
Pages 188
Dimensions 150 × 14 × 226 mm   ·   430 g
Language English  

See all of John J. Wall ( e.g. Hardcover Book )