Basic Marketing Research: Pearson New International Edition - Naresh Malhotra - Books - Pearson Education Limited - 9781292020488 - August 8, 2013
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Naresh Malhotra
Basic Marketing Research: Pearson New International Edition 4th edition

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

688 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 8, 2013
ISBN13 9781292020488
Publishers Pearson Education Limited
Pages 676
Dimensions 214 × 273 × 22 mm   ·   1.78 kg

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