The Laws of Brand Storytelling: Win-and Keep-Your Customers' Hearts and Minds - Ekaterina Walter - Books - McGraw-Hill Education - 9781260440195 - November 5, 2018
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Ekaterina Walter
The Laws of Brand Storytelling: Win-and Keep-Your Customers' Hearts and Minds Ed edition

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"The different laws of brand storytelling, including protagonist laws, strategy laws, discovery laws, story-making laws, channel laws, and laws of engagement"--

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 2018
Original release date 2019
ISBN13 9781260440195
Publishers McGraw-Hill Education
Pages 288
Dimensions 138 × 210 × 29 mm   ·   362 g

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