Consumer Behavior: Building Marketing Strategy - David Mothersbaugh - Books - McGraw-Hill Education - 9781260100044 - September 23, 2019
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David Mothersbaugh
Consumer Behavior: Building Marketing Strategy 14th edition

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Revised edition of the authors' Consumer behavior, [2016]

814 pages, Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2019
ISBN13 9781260100044
Publishers McGraw-Hill Education
Pages 814
Dimensions 150 × 220 × 20 mm   ·   1.50 kg

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