Strategic Management of Technological Innovation - Melissa Schilling - Books - McGraw-Hill Education - 9781259539060 - March 17, 2016
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Melissa Schilling
Strategic Management of Technological Innovation 5th edition

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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 17, 2016
ISBN13 9781259539060
Publishers McGraw-Hill Education
Pages 336
Dimensions 187 × 232 × 12 mm   ·   504 g

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