Loose-Leaf for Modern Competitive Strategy - Gordon Walker - Books - McGraw-Hill Education - 9781259389818 - January 20, 2015
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Gordon Walker
Loose-Leaf for Modern Competitive Strategy

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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels--undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Media Books     Loose-leaf   (Release as loose paper)
Released January 20, 2015
ISBN13 9781259389818
Publishers McGraw-Hill Education
Pages 395
Dimensions 185 × 231 × 18 mm   ·   768 g   (Weight (estimated))
Language English  

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