Strategic Management of Technological Innovation - Melissa Schilling - Books - McGraw-Hill Education - 9781259255526 - March 16, 2016
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Melissa Schilling
Strategic Management of Technological Innovation 5th edition

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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

352 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2016
ISBN13 9781259255526
Publishers McGraw-Hill Education
Pages 352
Dimensions 232 × 189 × 15 mm   ·   502 g

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