The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research - O'Shaughnessy, John (Columbia University, USA) - Books - Taylor & Francis Ltd - 9781138986411 - January 17, 2019
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O'Shaughnessy, John (Columbia University, USA)
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1st edition

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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 17, 2019
ISBN13 9781138986411
Publishers Taylor & Francis Ltd
Pages 146
Dimensions 231 × 156 × 15 mm   ·   252 g
Language English  

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