Global Strategy in the Service Industries: Dynamics, Analysis, Growth - Mario Glowik - Books - Taylor & Francis Ltd - 9781138927933 - May 2, 2017
In case cover and title do not match, the title is correct

Mario Glowik
Global Strategy in the Service Industries: Dynamics, Analysis, Growth 1st edition

Price
HK$ 671
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 8 - 20

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

210 pages, 61 black & white illustrations, 12 black & white tables, 61 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 2, 2017
ISBN13 9781138927933
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 246 × 176 × 14 mm   ·   374 g
Language English  

More by Mario Glowik

Show all

Mere med samme udgiver

See all of Mario Glowik ( e.g. Paperback Book and Hardcover Book )