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Markets and the Arts of Attachment - CRESC 1st edition
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Markets and the Arts of Attachment - CRESC
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 18, 2017 |
| ISBN13 | 9781138904293 |
| Publishers | Taylor & Francis Ltd |
| Pages | 210 |
| Dimensions | 141 × 222 × 25 mm · 535 g |
| Language | English |
| Editor | Cochoy, Franck |
| Editor | Deville, Joe |
| Editor | McFall, Liz |
