Persuasive Imagery: A Consumer Response Perspective - - Books - Taylor & Francis Ltd - 9781138861305 - May 7, 2015
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Persuasive Imagery: A Consumer Response Perspective 1st edition

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Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

464 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2015
ISBN13 9781138861305
Publishers Taylor & Francis Ltd
Pages 464
Dimensions 150 × 220 × 10 mm   ·   635 g
Language English  
Editor Batra, Rajeev
Editor Scott, Linda M.

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