Research in Media Promotion - Routledge Communication Series - - Books - Taylor & Francis Ltd - 9781138861268 - May 7, 2015
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Research in Media Promotion - Routledge Communication Series 1st edition

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This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2015
ISBN13 9781138861268
Publishers Taylor & Francis Ltd
Pages 384
Dimensions 150 × 220 × 10 mm   ·   521 g
Language English  
Editor Eastman, Susan Tyler

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