Ethnic Marketing: Culturally sensitive theory and practice - Pires, Guilherme (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9781138832206 - December 12, 2016
In case cover and title do not match, the title is correct

Pires, Guilherme (University of Newcastle, Australia)
Ethnic Marketing: Culturally sensitive theory and practice 1st edition

Price
HK$ 761
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Oct 28 - Nov 9
Christmas presents can be returned until 31 January
Get notified about new Pires, Guilherme (University of Newcastle, Australia) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

364 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2016
ISBN13 9781138832206
Publishers Taylor & Francis Ltd
Pages 382
Dimensions 150 × 220 × 10 mm   ·   590 g
Language English  

More by Pires, Guilherme (University of Newcastle, Australia)

Show all

More from the same publisher

See all of Pires, Guilherme (University of Newcastle, Australia)