Essentials of Consumer Behavior - Stephens, Debra L. (University of Portland, USA) - Books - Taylor & Francis Ltd - 9781138791732 - November 7, 2016
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Stephens, Debra L. (University of Portland, USA)
Essentials of Consumer Behavior 1st edition

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This book offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

252 pages, 31 colour illustrations, 14 colour tables, 6 colour illustrations, 12 colour line drawing

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2016
ISBN13 9781138791732
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 230 × 155 × 24 mm   ·   390 g
Language English  

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