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Planning the Corporate Reputation (RLE Marketing) - Routledge Library Editions: Marketing Vic Markham 1st edition
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Planning the Corporate Reputation (RLE Marketing) - Routledge Library Editions: Marketing
Vic Markham
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
204 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 2014 |
| ISBN13 | 9781138790834 |
| Publishers | Taylor & Francis Ltd |
| Pages | 204 |
| Dimensions | 156 × 234 × 23 mm · 540 g |
| Language | English |
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