Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action - Foxall, Gordon (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9781138778191 - October 17, 2017
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Foxall, Gordon (Cardiff University, UK)
Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action 1st edition

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This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 17, 2017
ISBN13 9781138778191
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 243 × 164 × 17 mm   ·   424 g
Language English  

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