Political Stakeholder Marketing: What, When, Why? - Robert P. Ormrod - Books - Taylor & Francis Ltd - 9781138724679 - 2022
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Robert P. Ormrod
Political Stakeholder Marketing: What, When, Why?

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Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.

72 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2022
ISBN13 9781138724679
Publishers Taylor & Francis Ltd
Pages 72
Dimensions 150 × 220 × 20 mm   ·   181 g   (Weight (estimated))

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