Digital Sport Marketing: Concepts, Cases and Conversations - Seymour, Alan ('Teach' Consultancy, UK) - Books - Taylor & Francis Ltd - 9781138701397 - September 11, 2020
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Seymour, Alan ('Teach' Consultancy, UK)
Digital Sport Marketing: Concepts, Cases and Conversations 1st edition

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Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

248 pages, 7 Line drawings, black and white; 1 Halftones, black and white; 3 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 11, 2020
ISBN13 9781138701397
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 150 × 220 × 20 mm   ·   640 g
Language English  

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