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Electronic Customer Relationship Management Jerry Fjermestad 1st edition
Electronic Customer Relationship Management
Jerry Fjermestad
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 17, 2016 |
| ISBN13 | 9781138692800 |
| Publishers | Taylor & Francis Ltd |
| Pages | 224 |
| Dimensions | 254 × 180 × 18 mm · 474 g |
| Language | English |