Electronic Customer Relationship Management - Jerry Fjermestad - Books - Taylor & Francis Ltd - 9781138692800 - June 17, 2016
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Electronic Customer Relationship Management 1st edition

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.


224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 17, 2016
ISBN13 9781138692800
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 254 × 180 × 18 mm   ·   474 g
Language English  

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