Customer Value Creation Behavior - Yi, Youjae (Seoul National University, South Korea) - Books - Taylor & Francis Ltd - 9781138687530 - April 21, 2016
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Yi, Youjae (Seoul National University, South Korea)
Customer Value Creation Behavior 1st edition

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@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.

176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 21, 2016
ISBN13 9781138687530
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 150 × 220 × 10 mm   ·   330 g
Language English  

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