Sports Capitalism: The Foreign Business of American Professional Leagues - Jozsa, Frank P., Jr. - Books - Taylor & Francis Ltd - 9781138620650 - September 18, 2018
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Jozsa, Frank P., Jr.
Sports Capitalism: The Foreign Business of American Professional Leagues 1st edition

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This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.

330 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 18, 2018
ISBN13 9781138620650
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 150 × 220 × 10 mm   ·   610 g
Language English  

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