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International Luxury Brand Strategy Lu, Pierre Xiao (Fudan University, China) 1st edition
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International Luxury Brand Strategy
Lu, Pierre Xiao (Fudan University, China)
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
272 pages, 20 Line drawings, black and white; 32 Halftones, black and white; 12 Tables, black and wh
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 22, 2021 |
| ISBN13 | 9781138614840 |
| Publishers | Taylor & Francis Ltd |
| Pages | 242 |
| Dimensions | 233 × 161 × 16 mm · 432 g |
| Language | English |
| Editor | Lu, Pierre Xiao (Fudan University, China) |
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