Marketing Channel Strategy: An Omni-Channel Approach - Robert W. Palmatier - Books - Taylor & Francis Ltd - 9781138593930 - July 23, 2019
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Robert W. Palmatier
Marketing Channel Strategy: An Omni-Channel Approach 9th edition

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This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

374 pages, 9 Tables, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 23, 2019
ISBN13 9781138593930
Publishers Taylor & Francis Ltd
Pages 374
Dimensions 262 × 210 × 26 mm   ·   1.16 kg
Language English  

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