Strategic Marketing: Concepts and Cases - Abratt, Russell (Nova Southeastern University, USA) - Books - Taylor & Francis Ltd - 9781138593633 - July 3, 2018
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Abratt, Russell (Nova Southeastern University, USA)
Strategic Marketing: Concepts and Cases 1st edition

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This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

148 pages, 3 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 3, 2018
ISBN13 9781138593633
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 241 × 163 × 16 mm   ·   358 g
Language English  

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