Big Data for Managers: Creating Value - Atal Malviya - Books - Taylor & Francis Ltd - 9781138593060 - December 12, 2018
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Atal Malviya
Big Data for Managers: Creating Value 1st edition

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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

162 pages, 41 Line drawings, black and white; 12 Tables, black and white; 41 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 12, 2018
ISBN13 9781138593060
Publishers Taylor & Francis Ltd
Pages 174
Dimensions 224 × 146 × 11 mm   ·   314 g
Language English  

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