Engaging Brands: A Customer-Centric Approach for Superior Experiences - Addis, Michela (University of Rome, Italy) - Books - Taylor & Francis Ltd - 9781138587014 - May 26, 2020
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Addis, Michela (University of Rome, Italy)
Engaging Brands: A Customer-Centric Approach for Superior Experiences 1st edition

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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

258 pages, 65 Line drawings, black and white; 12 Tables, black and white; 65 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2020
ISBN13 9781138587014
Publishers Taylor & Francis Ltd
Pages 258
Dimensions 233 × 154 × 20 mm   ·   426 g
Language English  

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