Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century - Hollifield, C. Ann (University of Florida, USA) - Books - Taylor & Francis Ltd - 9781138581036 - June 27, 2023
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Hollifield, C. Ann (University of Florida, USA)
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

408 pages, 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 27, 2023
ISBN13 9781138581036
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 236 × 158 × 31 mm   ·   744 g
Language English  

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