Marketing Management: A Cultural Perspective - Luca M Visconti - Books - Taylor & Francis Ltd - 9781138561410 - May 14, 2020
In case cover and title do not match, the title is correct

Luca M Visconti
Marketing Management: A Cultural Perspective 2nd edition

Price
HK$ 630
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 29 - Aug 10
Get notified about new Luca M Visconti releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.

584 pages, 26 Line drawings, black and white; 67 Halftones, black and white; 33 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2020
ISBN13 9781138561410
Publishers Taylor & Francis Ltd
Pages 564
Dimensions 174 × 245 × 30 mm   ·   980 g
Language English  
Editor Penaloza, Lisa (Bordeaux Management School, France)
Editor Toulouse, Nil (University of Lille, France)
Editor Visconti, Luca M. (Bocconi University, Italy)

More from the same publisher

See all of Luca M Visconti ( e.g. Paperback Book )